The NYPD has awarded a $4.1 million contract to a Brooklyn tech start-up to ask residents: “How safe do you feel in your neighborhood?”
After paying the company Elucd Inc., $2.9 million for the so-called “Sentiment Meter,” the NYPD agreed to shell out another $1.39 million in each of the next three years.
The department declined to release the data Elucd has collected since it started the surveys in 2017.
Under the new contract, the NYPD “does not have access to or ownership of Elucd raw data,” the company confirmed. The department only controls its own analysis of the data.
The Sentiment Meter is a cellphone or tablet survey that pops up on ads and apps such as Candy Crush. The department claims some 7,500 residents a month are asked three questions, rating answers on a scale of one to 10.
Elucd is supposed to conduct surveys in all 77 NYPD precincts. The surveys are conducted in English, Spanish, Chinese and Russian.
In the fourth quarter of 2019, Elucd gave the NYPD a citywide score of 6.4 for safety, and 6.3 on trust of cops.